Browse Tag

local radio

hyperlocal

Although, I’m 18 months into my New Zealand radio journey; I’m still learning and getting to understand the many differences and similarities from my experiences of commercial radio in Australia.

One major similarity between the two countries – is the large amount of big-stakeholder radio ownership. ie: Southern Cross Austereo in Australia and the duopoly of MediaWorks and NZME in New Zealand – all with very sizeable radio holdings in Metro and Regional locations. Add to the mix the state run radio ABC (Australia) and RNZ (NZ) and then the smaller independents – BrianFM1XX, BOP and CFM to name just a few. My particular case study today is CFM – owned & run by John & Lynda Grant – Radio Coromandel Limited.

Keep Reading

it’s about local

During the Covid-19 lockdown April 2020, I was asked to work on a series of radio promotional spots, pushing local. There were a number of scripts in the series, some got to air, some didn’t. As this particular script came together, I could really hear in my head how I wanted it to sound more than the others – and was glad when the client let me be the voice actor. Keep Reading