hyperlocal

Although, I’m 18 months into my New Zealand radio journey; I’m still learning and getting to understand the many differences and similarities from my experiences of commercial radio in Australia. One major similarity between the two countries – is the large amount of big-stakeholder radio ownership. ie: Southern Cross Austereo in Australia and the duopoly of MediaWorks and NZME in New Zealand …

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it’s about local

During the Covid-19 lockdown April 2020, I was asked to work on a series of radio promotional spots, pushing local. There were a number of scripts in the series, some got to air, some didn’t. As this particular script came together, I could really hear in my head how I wanted it to sound more than the others – and …

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