the branding

I don’t really understand this one; but the branding started in a simple email like this… Hey Ed, The story is, I’ve been doing some work remotely, into a place in New Zealand called Whitianga. Te Whitianga o Kupe – meaning Kupe’s crossing place… Kupe being a great Polynesian navigator… i was thinking ocean-fish-canoe …all having Polynesian and Māori symbols…see …

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