Skimming through my usual weekly radio news sites, I stumbled upon an article from someone I have heard of, as yet have not met, but look forward meeting. Noting my previous post – hyperlocal, you’ll understand.
The article: Tips on runnning a standalone station: Glenn Smith 1XX New Zealand © Radioinfo.com.au
With fervour and excitement, I read Glenn’s tips on running a radio station; the article just simply rang true for me, making it easy to connect the dots in my own context.
I encourage reading the Radioinfo article in full… but in the meantime, I’d like to share Glenn Smith’s fifteen tips on running a standalone/independent radio station:
- Have a mentor – I have two things in common with Glenn on this specific point – I too have a fantastic radio business mentor in John Grant. I too, know radio, but not business the way John does.
- Value of industry/trade organisations
This is awesome advice, and I’ll certainly be investigating this more.
- Take risks
- Truth and Trust
- Invest in the brand
- Protect the brand
- Hiring – Hire the smartest, best people you can afford. And if they are smarter than you, even better. I love this phrase – perfectly encapsulates my exact hiring philosophy.
- Planning – Planning is important, but constantly re-evaluate and redraw your plans.
- Share information
- Encourage participation
- Creativity – The more creativity, the better the product.
- Develop local talent – I have seen this work so well in my past radio experience, my current radio context, and also in my University context, I have been a hefty advocate for students as partners within my team to promote graduate employability. (Currently two students employed, as part of the team of industry professionals.)
Here’s the full article link again; Tips on runnning a standalone station: Glenn Smith 1XX New Zealand © Radioinfo.com.au
Glenn, I look forward to talking through this with you personally one day soon. Thanks for sharing!