the branding

I don’t really understand this one; but the branding started in a simple email like this…

Hey Ed,
The story is, I’ve been doing some work remotely, into a place in New Zealand called Whitianga.
Te Whitianga o Kupe – meaning Kupe’s crossing place… Kupe being a great Polynesian navigator… i was thinking ocean-fish-canoe …all having Polynesian and Māori symbols…see what you can come up with.

’twas a typically bleak Melbourne morning when I received an interpretation of a place I had never been to… carved upon my skin by a Polynesian artist I truely respect.

May 9, 2019

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