the branding

• Jason Myatt
• 9 May 2019
• random
• Coromandel, Kupe, whitianga
• 0 Comments

I don’t really understand this one; but the branding started in a simple email like this…

Hey Ed,

The story is, I’ve been doing some work remotely, into a place in New Zealand called Whitianga.

Te Whitianga o Kupe – meaning Kupe’s crossing place… Kupe being a great Polynesian navigator… i was thinking ocean-fish-canoe …all having Polynesian and Māori symbols…see what you can come up with.

’twas a typically bleak Melbourne morning when I received an interpretation of a place I had never been to… carved upon my skin by a Polynesian artist I truely respect.

May 9, 2019